When Sarah Michelle Gellar co-founded Foodstirs back in 2014, she and her partners had a simple goal in mind: to help families make memories together while baking with the very best ingredients, and in just a few simple steps. "Homemade easy," as she likes to say. It's only fitting that today, Halloween, is the day the company launches its most decadent product yet. In a partnership with online retailer Gilt, today marks the launch of the Gilt x Foodstirs frozen hot chocolate cupcake baking kit, which comes with everything you'll need to cook up the delicious treat for the whole family.

Inspired by Gellar's love of the frozen hot chocolate at famous dessert destination, Serendipity 3 (which, she told InStyle, is one of her all-time fave restaurants), Gilt is set to roll out out the baking kit today, Oct. 31, along with a host of Gellar-curated shopping guides, which launch tomorrow, Nov. 1.

We caught up with the actress and lifestyle guru at a private Pacific Palisades abode on Saturday for the collaboration launch party, where Hollywood moms and their little ones turned out for an afternoon of face painting, sweet treat decorating, and all-around fun. Gellar's husband Freddie Prinze Jr., and longtime friends and fellow former big screen teen queens Rachael Leigh Cook and Selma Blair were among the guests present, so, yeah—it was the stuff of our '90s fangirl dreams!

The mother-of-two, who sported a gold-star covered Saint Laurent frock (which she found on Gilt) and Christian Louboutin booties, told InStyle that when it comes to keeping her family's sugar intake under control this Halloween (and all year-round), it's all about putting the emphasis on the experience of creating those sweet treats. "So much of what we do is about making it," she shared. "So much of the process is [making it], that by the time you finish, you have one and you’re done."

She clearly isn't a no-sugar kind of mom, but Gellar certainly has her preferences when it comes to the kind of sugar she feeds her family. "Your body is made to digest sugar, but it has to be the most natural. We’re the only baking mix out on the market that utilizes biodynamic sugar, which is the purest form of sugar, and it’s the most ethically farmed sugar," she went on. "At the end of the day, you want to be eating good, clean ingredients, because that’s what your body can digest."

VIDEO: Sarah Michelle Gellar's Red Carpet Style

So, who's got the biggest sweet tooth in the Gellar-Prinze household? That would be her 4-year-old son, Rocky, who ran around the party in the cutest little Batman costume we've ever seen. "Rocky—I would say he does," the proud mom laughed. "Although, Freddie has one, too!"

Don't forget to order your Gilt x Foodstirs frozen hot chocolate cupcake baking kit, available today, exclusively on Gilt.com.

Scroll to Top