Navigating the world of organic makeup products is tough because there's no reliable GPS. Lots of brandsslapwords like "clean" and "natural"onto their product labels, but because they're not regulated by the FDA, these terms can sometimes be meaningless.
Confusing, huh? While brands are starting to get more upfront about their formulationsand how they source said ingredients, there are also online resources that can help you out, too. The Environmental Working Group (EWG), for example,has an extensive database where you can search by brand or product to find out if it contains controversial ingredients.Some brands also work withthird party certification agencies like USDA, ECOCERT, COSMOS, and Leaping Bunnyto ensure that their ingredients and packaging meet certain standards that are a priority to the clean beauty community.
If all of this information still seems overwhelming, we understand. So we've done the research for youand complied the11 of the best clean makeup brands, along with which product to try from the line.
From highlighter to lipstick, keep scrolling for the best organic, clean, and organic makeup brands and products of 2021.
- BestHighlighter: RMS Beauty Living Luminizer
- BestTinted Moisturizer: Kosas Tinted Face Oil Foundation
- Best Mascara: W3LL People Expressionist Mascara
- Best Foundation: Ilia Beauty True Skin Serum Foundation
- Best Lipstick: Kjaer Weis Lipstick
- Best Eyelash Serum: Jane Iredale PureLash Lash Extender & Conditioner
- Best Blush: lilah b. Divine Duo Lip & Cheek
- Best Eyeshadow Palette: Victoria Beckham Beauty Smoky Eye Brick in Silk
- Best Concealer: Clove + Hallow Conceal + Correct
- Best Bronzer: Physicians Formula Murumuru Butter Bronzer
Best Highlighter: RMS Beauty
Created by celebrity makeup artist Rose Marie Swift, RMS Beauty was one of the first makeup brands to nix questionable ingredients from its formulas. Instead, it uses raw, food-grade, organic ingredients including coconut oil, antioxidants and enzymes.
While RMS Beauty may leave a ton of common makeup ingredients out of its products, they don't skimp on color pay off. The brand's Un Cover-Up Concealer/Foundation is a cult-favorite, and the Living Luminizer changed highlighters forever. Instead of giving off a glittery, chalky finish, the creamy formula melts into skin adding a dewy, lit-from-within glow. It comes in five different shades that suit a range of skin tones.
Best Bronzer: Physicians FormulaMurumuruButter Bronzer
Physicians Formula goes back to 1937(!) when allergist Dr. Frank Crandall created the line of products for his wife who couldn't find makeup that wouldn't irritate her sensitive skin.
Next to its mineral face powders, Physicians formula's bronzers are fan favorites. The hydrating Murumu Butter Bronzer adds a bronze glow, and leaves skin soft and smooth.
Shop now:$16; ulta.com
From non-toxic makeup and skincare to sustainability practices, Clean Slate is an exploration of all things in the green beauty space.