Kate Upton’s first campaign for Bobbi Brown has been revealed! Following in the footsteps of Katie Holmes as the face of the brand, the 22-year-old model will star in ads for the makeup mogul’s latest summer collections, set to hit stores in July: Surf & Sand (above), loaded with warm-weather essentials, and Crazy for Color, which introduces 32 new lipstick shades. As expected, Upton looks gorgeous in the beach-inspired promo, sporting shimmery neutrals, bold brows, and a glowing complexion.

"I was drawn to Kate because — not only is she incredibly beautiful — she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules,” Brown said when announcing Upton’s new role in March. "She loves life, and that is pretty powerful.”Want to embrace your inner surfer girl? Shop all the beauty products you’ll need in our gallery!

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