To buy: $18; complies with government guidelines, and includes alcohol despite the brand's stance on using green ingredients. With celebrity makeup artist , Tata Harper donated 500 units of the sanitizer, Reparative Moisturizer, and Rebuilding Moisturizer to medical community in Los Angeles. The brand plans on making donations to medical professionals working on the front lines in New York, too.
To buy: $116; , its own hyaluronic hand sanitizer. All 10,000 units of the product will be donated to medical professionals working on the front lines of the pandemic.
To buy: $55; for medical professionals to wear. These headbands protect the skin around the ears and help face masks stay secure on the face. Scünci is providing the headbands to areas affected the most by COVID-19, starting with New York and then New Jersey and Connecticut.
It’s A 10 Haircare
CEO & Founder, Carolyn Aronson is donating over $5.4 million worth of products to various organizations supporting those affected by COVID-19, including medical professionals and at-risk communities. The brand has partnered with , and the Selfless Love Foundation to distribute the products across the country.
Each & Every
Naturium is donating 30% of its sales to Feeding America's COVID-19 Response Fund until Apr. 15. If you're not familiar with the skincare brand, they make ridiculously affordable products formulated with clinical ingredients.
To buy: $16; naturium.com.
On Apr. 15 True Botanicals is launching a MADE SAFE certified lavender-scented hand sanitizer. The sanitizer will be available for free to customers and added as a gift to every order. True Botanicals is also donating 3,000 units to healthcare workers on the front lines of the COVID-19 pandemic as well as Baby2Baby. In addition, the brand has gifted its True Radiance Oil and Stress Relief Aromatherapy to the nurses working in a COVID-19 unit at a hospital in San Diego.
To buy: $110; truebotanicals.com.
Tom's of Maine
This natural deodorant company has donated $60,000 and committed nearly $500,000 of natural personal care products to Direct Relief, a non-profit organization that provides protective gear and supplies to communities hit hard by the COVID-19 pandemic.
Aveda has provided 100,000+ product donations to hospitals, nursing homes, community centers, food banks, and other community organizations in need. In addition, in response to increased online sales, Aveda started a "Carbon-Neutral Delivery" program. Customers are able to choose from a carbon offset project at checkout for Aveda donate to on their belief.
In collaboration with the Wu-Tang Clan, 100% of sales from mikmakeup.com on Friday Apr. 10 will go to the NYC COVID-19 Emergency Relief Fund. As a token of thanks, every purchase over $55 will come with a free Wu-Tang x Milk Makeup Lip Color in Flow. In addition, MILK Makeup has donated $250,000 (retail value) of product to front line responders in New York City.
To buy: $36; milkmakeup.com.
The luxury Italian fashion house is dedicating part of its fragrance supply chain to manufacturing and distributing hand sanitizer. Currently, they are able to produce 10,000 units a day and plan on donating 200,000 units in total.
Leaders of more than 40 beauty brands have teamed up to form BEAUTYUNITED, a grassroots coalition focused on fundraising for the Frontline Responders Fund as well as providing front line workers with product donations. Beautycon founder Moj Mahdara is leading the movement.
Some familiar names joining BEAUTYUNITED include: Gwyneth Paltrow (goop), Drew Barrymore (Flower Beauty), Bobbi Brown (EVOLUTION_18), Victoria Beckham (Victoria Beckham Beauty), Rosie Huntington-Whiteley (Rose Inc.), Huda Kattan and Mona Kattan (Huda Beauty and Wishful), Charlotte Tilbury (Charlotte Tilbury Beauty), Marianna Hewitt and Lauren Gores Ireland (Summer Fridays), Dr. Barbara Sturm (Dr. Barbara Sturm Molecular Cosmetics), and Shani Darden (Shani Darden Skincare). Other brands and retailers involved include: Violet Grey, Costa Brazil, Milk Makeup, The Honey Pot Company, First Aid Beauty, Pursoma, Harry's, Versed Skincare, Follain, Unilever, beautyblender, Supergoop!, Youth To The People, Beautycounter, UOMA Beauty, Urban Skin RX, arfa and HIKI, Dr. Nigma, Kopari, Ancient Nutrition, Amla Beauty, Too Faced, Lime Crime, Revlon, Vital Proteins, and The U Beauty.
From Apr. 13 to 30, PCA Skin is donating all profits (up to $10,000) from their daily face mask sales on pcaskin.com as well as authorized e-retailers including Dermwarehouse to FABRIC's 501c3 non-profit, Arizona Apparel Foundation. FABRIC is increasing production of personal protective equipment (PPE) at its Arizona facility in order to fulfill the demand for items at healthcare facilities and front line responders.
To buy: $60; pcaskin.com.
John Paul Mitchell Systems
The company behind leading haircare brand Paul Mitchell has created a $4 million stimulus to help salons rebound more quickly after being closed due to COVID-19. Salons included in the program will receive free hair color, back bar product, enhanced education, and digital support. Additionally the company is manufacturing hand sanitizer. Over 20,000 units of the 80% alcohol spray formula will be donated to Southern California first responders, Los Angeles police officers, and low-income families. In addition, the company is giving product like shampoo and conditioner to high-need groups
The leading hair extension brand teamed up with the Professional Beauty Association's COVID-19 Relief Fund to give back to the hairstylist community. BELLAMI donated $100,000 in cash to support hairstylists currently unable to work, $100,000 in product to hairstylists in the brand's network, and $100,00 worth of complimentary brand training to 125 stylists.
Glossier is launching a hand cream and the brand is donating the first 10,000 to hospital and healthcare workers. The cream will be available for everyone else to purchase on Apr. 23 at glossier.com. In addition, the brand has given thousands of products (including Balm Dotcom, Priming Moisturizer, and Soothing Face Mist) to healthcare and hospital workers on the front lines of the pandemic.
See Glossier's hand cream announcement on Instagram here:
Sun Bum is giving back to its community in myriad ways. The brand has provided independent surf shops with gift cards to give to their employees for personal needs, purchased over $1,000 worth of gift cards to these stores with plans to give them away to customers to help boost sales for these independent businesses, and is encouraging Sun Bum fans to buy their products from small business websites. In addition, Sun Bum is donating thousands of hand sanitizers to front line response workers.
On Apr. 16, this EWG-verified clean skincare brand is donating 100% of the day's proceeds on biossance.com to Direct Relief. This non-profit organization works to provide medical professionals across the U.S. and internationally with PPE like masks, gloves, and isolation gowns.
To buy: $30; biossance.com.
Deciem is producing a hand sanitizer under its wildly popular skincare brand, The Ordinary. The company will donate the sanitizer to front line teams and key workers.
See the company's announcement on Instagram:
Birchbox co-founder and CEO Katie Beauchamp and her team have partnered with hospitals across the country to donate 40,000 subcription boxes to front line healthcare workers.
Kim Kardashian and Kris Jenner teamed up for KKW x Kris, a new fragrance that has launched just in time for Mother's Day. What makes this collab extra special is that KKW Fragrance will be donating 20% of profits from all sales at kkwfragrance.com from Apr. 15 to May 5 to Blessings In A Backpack. The non-profit organization works to provide food for elementary school children on the weekends.
To buy: $40; kkwfragrance.com.
Function of Beauty
Function of Beauty is manufacturing at least 500,000 units of hand sanitizer. The product will be donated to healthcare professionals working on the front lines of the pandemic in the U.S, as well as communities most in need.
The makeup brand has partnered with Givz, a tech platform that helps brands partner with charitable organizations. For every purchase made on milanicosmetics.com, 10% will go to a charitable organization supporting COVID-19 relief efforts. Customers can choose from organizations like CDC Foundation, Meals on Wheels, and GLAM4GOOD, to name a few.
Viviscal is donating a portion of its sales on viviscal.com up to $100,000 to the Professional Beauty Association (PBA) COVID-19 Relief Fund. This organization provides aid and support to stylists and beauty professionals that are experiencing financial implications due to the coronavirus pandemic.
Henkel Beauty Care Hair Professional
The company that manufactures Alterna Haircare and Schwarzkopf Professional is donating $200,000 to The Professional Beauty Association (PBA) COVID-19 Relief Fund to support out of work salon professionals.
For National Hairstylist Appreciation Day, Ouidad is donating 100% of online proceeds from Apr. 30 to The Professional Beauty Association (PBA) COVID-19 Relief Fund, which provides monetary support to licensed salon professionals out of work due to the COVID-19 pandemic.
In connection with Mayor Bill DeBlasio, Tatcha will help relieve the shortage of personal protective equipment in New York City by donating one million surgical masks to front line response workers.
See the full announcement by founder Vicky Tsai on Instagram:
Garnier is producing two million units of hand sanitizer in their New Jersey facility to distribute to retail workers in the most affected areas of the country. In addition, the brand is helping global relief efforts by donating over $1 million support the International Federation of the Red Cross (IFRC) and Red Crescent Societies.
Sol de Janeiro
On May 8, Sol de Janeiro is launching Brazilian Touch Hand Sanitizer Spray. The brand will donate 100% of the proceeds from sales of the hand sanitizer to Bayada Home Health Care, a non-profit organization that provides home health care for the elderly and most vulnerable. In addition, Sol de Janeiro will provide the organization with 10,000 units of the hand sanitizer.
To buy: $10; soldejaneiro.com.
Sephora has launched a giveback program called "Project Care." The beauty retailer will distribute beauty products to over 65,000 frontline healthcare workers and those dealing with domestic violence across the U.S. Here's how the program works: Sephora employees across its U.S. stores, distribution centers and corporate office have nominated 500 individuals in communities across the country as those deserving recognition. The nominee will receive 100 kits filled with Sephora Collection essential skincare products to distribute to their co-workers, reaching a total of 50,000 healthcare workers. Sephora is also donating 15,000 Play! beauty boxes to 150 women's shelters nationwide to help those affected by domestic violence whose lives have been disrupted due to stay-at-home orders.
In addition, Sephora is manufacturing face masks, which will be available for purchase on June 1. The masks will sell for $10 each with 50% of the proceeds going to the Stronger Together Fund through Tides.
Johnson & Johnson
Johnson & Johnson has been making strides towards mitigating and ultimately ending the COVID-19 pandemic by working with governments and health authorities. The company is working to accelerate the development of a COVID-19 vaccine, screening compounds to determine if any could help treat those with the virus, and supplying essential medicines, supplies, and products to customers and patients.
The company's consumer division is also helping with relief efforts. Neutrogena and Aveeno are providing financial support to the American Nurses Foundation Coronavirus Response Fund and First Responders First. Both brands have started social media campaigns (Neutrogena #FrontlineFaces and Aveeno #HealingHands) to show appreciation as well as highlight the stories of frontline workers.
The coronavirus pandemic is unfolding in real time, and guidelines change by the minute. We promise to give you the latest information at time of publishing, but please refer to the CDC and WHO for updates.