However, one thing that Bieber and I do have in common (aside from being Canadian) is that we both use natural deodorant. Today, the singer announced on Instagram that he has partnered with Schmidt's Naturals on a new natural deodorant that will hit drugstores this fall. Like the rest of the brand's deodorants, this one will also be cruelty-free and made with plant-based ingredients.
He's returning to the beauty industry with open arms, as shown in his Instagram post sharing the news:
As for the deodorant's scent, I reached out to the brand for comment and they told me it's still being finalized and that Bieber is also collaborating on the artwork, too. The singer does have experience with fragrance. He used to have his own collection of namesake perfumes.
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Whatever it smells like, if Bieber's deodorant works so well that he's confident enough to stand shirtless with his armpits out in the open, I'm down to try it.