November 2018: The company has its biggest month in sales, earning 27.3 million Canadian dollars.
December 2018-January 2019: In the weeks leading up to his death Truaxe posted several troubling videos on this personal Instagram account. A report by Canada's Financial Post reported that the Deciem founder had been hospitalized for mental health issues. He denied that he has any mental illnesses.
January 2019: The Ordinary re-launches at Sephora.com.
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