November 2018: The company has its biggest month in sales, earning 27.3 million Canadian dollars.

December 2018-January 2019: In the weeks leading up to his death Truaxe posted several troubling videos on this personal Instagram account. A report by Canada's Financial Post reported that the Deciem founder had been hospitalized for mental health issues. He denied that he has any mental illnesses.

January 2019: The Ordinary re-launches at Sephora.com.

If you are in need of crisis support, please call the Crisis Call Center’s 24-hour hotline at 1-775-784-8090.

If you are in crisis, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255) or the Suicide Crisis Line at 1-800-784-2433.

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