“We too at Brosway want to give our personal contribution to the rebirth of our country. We think that even a simple bracelet can make the difference: all the proceeds from the purchase of the Italia Chakra bracelet will be entirely donated to the Italian Red Cross, which is currently at the forefront in responding to the Covid-19 emergency” explains Lanfranco Beleggia, Managing Director of the company.

And so, Brosway chooses to leave its own mark as well, through the online sale of a steel bracelet with crystals and enamels in the colours of our flag. All proceeds will be entirely donated to the Italian Red Cross at the forefront. This operation aims at contributing to provide individual protective devices, means and equipment essential to guarantee the continuity and enhancement of social and healthcare services throughout the country. The IRC is safely managing the medical transports of potentially suspect cases to the relevant healthcare structures and positive cases in the event of transfer within the network of structures in charge or release for home care.

Through the Regional Crisis Units, the Italian Red Cross is coordinating the logistical support for the pre-triage health activities, prepared by the main hospitals with the aim of identifying the positive cases before entering the emergency room, and the social home healthcare. In addition, services including grocery delivery, social transportation, delivery of medicines and basic necessities have been intensified for the most vulnerable people with greater social and health difficulties. Brosway’s initiative is another way of saying "Come on Italy, you are always in my heart and you’re gonna win this time too"; the Chakra bracelet of the "Italia Ti Amo" Collection will be on sale until April 15th on the brosway.com website for € 34.

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