From the East to West Coasts, passing through Illinois, Oregon, Tennessee, Michigan, Louisiana and Toronto, Canada. The brand launched in 2014 by the young, Milanese designer, Bea Bongiasca, is already a widespread reality in the American places-to-be. A few examples? Bergdorf Goodman on Fifth Avenue and Broken English in New York; Marissa Collection in Naples and Peri.A in West Hollywood, Los Angeles, California. As well as Twist in Portland, Oregon, which is also synonymous of one of the most popular platforms for tracking down new talents. The “BB” story could act as a role model for young creative designers who also want to capitalize on their keen entrepreneurial spirit: Bea immediately knew how to assert herself on the international scene due to the decisive personality of her collections. So much so that she can also be found in fields more closely linked to art and design than pure jewelry. Her list of recognitions and collaborations include: in 2014, her items were on display inside Galleria Antonella Villanova’s area at Art Basel in Miami Beach, while in 2017, she featured in Forbes’ listing of the “30 Under 30 Europe Class of 2017”, which included 300 young entrepreneurs and innovators in the technology, media and culture sectors. Last but not the least, her recent participation in Blue Nile Group’s Ten/Ten project, which also boasts the support of De Beers: Bea and another nine international designers re-interpreted the engagement ring, exclusively using natural diamonds of ethical origin from Botswana and creating a capsule collection of ten one-of-a-kind pieces.