Faraone Mennella is the winner of the sixth edition of the Altagamma Young Business Award, jewellery category, chosen by the Foundation's advisory board to stand out thanks to values such as sustainability, proximity to the territory and innovation. A unique recognition that, also thanks to its partners, offers the winners a series of benefits with high added value: annual membership at Altagamma to participate in the Foundation and Mentorship initiatives; individual assessment and participation in online training by Borsa Italiana; access to the training program by Elite; executive training courses by SDA Bocconi. Faraone Mennella was born from the creative intuition of its founders Roberto Faraone Mennella and Amedeo Scognamiglio, designers and visionaries of Made in Italy. Thanks to the meeting with Sarah Jessica Parker, their creations made their debut in the Sex & TheCity series in 2002. After entering Neiman Marcus, they followed Saks 5th Avenue, Bergdorf Goodman, Harrods, Lane Crawford, Harvey Nichol's and all the most prestigious boutiques in the world. In 2011 the first single-brand boutique opened in London, followed by Capri in 2012 and NYC in 2015. After the premature death this summer of Roberto Faraone Mennella, Amedeo Scognamiglio remains the Creative Director and sole owner.
«The enhancement of manufacturing, managerial and entrepreneurial talents is a crucial element for the competitiveness of the Italian high-end system in this new macro-economic context,» says Laudomia Pucci, Vice President of Altagamma for Talents and Human Capital. «Knowing how to innovate and understand the values of the new consumer will be increasingly strategic. The Young Businesses Award aims to support those businesses that are following a promising path of consolidation in the Italian and global market», concludes.
Altagamma General Manager Stefani Lazzaroni adds: «The Jury of the Young Businesses Award has done a very analytical work in a complex moment like this 2020 and it is not surprising that the characteristics common to the winning companies reflect the trends and distinctive values of the high-end cultural and creative industry. Sustainability, link with the territory and innovative research in style and materials are constitutive elements of the DNA of these young companies that - precisely because of this - well represent the new Italian humanism».

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