The simplicity of an ordinary paper clip adorns itself with precious raw materials like pink or white gold with diamonds, emeralds and blue and pink sapphires to ennoble its shape. This is Clip, the collection of a thousand color combinations designed by Massimo Gismondi, CEO of Gismondi 1754. An everyday item that, in his eyes, immediately appeared as a symbol: a sentiment that, before gaining strength, is delicate and fragile but still the beginning of something that can become much, much more - a bond. Just like a paper clip whose purpose is to unite. The Genoese company, with seven generations of history behind it, thus demonstrates once again its spirit for always keeping pace with the times, the ability to take contemporary ideas and transform them into iconic evergreen pieces that never go out of fashion but instead become a fixed point in the evolution of taste.