Digitization processes, new consumption patterns, streamlined supply chains, omnichannel solutions, onlineoffline integration. Just some of the aspects of the new dimension that the jewelry industry has to consider in order to adjust to a world that has changed look, logics and standards over the recent months. “The Plus 50”, our new special, joins this flow to provide companies with ideas and useful tools for activating or speeding up this transformation course. A look at the future that always, and in any case, draws on the past, cannot deny its origins and must capitalize on experience to be able to face all the coming technological challenges with a great vote of confidence. Two authoritative voices open the special, two relevant points of view from those who digitally support companies in terms of creativity and communication, and who study Made in Italy as potential leverage and a winning dialog with the new consumer, intercepting those aspects of business that are to be stimulated through specific brand strategies.

Digitization processes, new consumption patterns, streamlined supply chains, omnichannel solutions, online-offline integration. Just some of the aspects of the new dimension that the jewelry industry has to consider in order to adjust to a world that has changed look, logics and standards over the recent months. “The Plus 50”, our new special, joins this flow to provide companies with ideas and useful tools for activating or speeding up this transformation course. A look at the future that always, and in any case, draws on the past, cannot deny its origins and must capitalize on experience to be able to face all the coming technological challenges with a great vote of confidence.

Therefore, the web as an enormous opportunity. True, but before throwing ourselves in this “sea”, we need to be well familiar with the currents. Data-driven campaigns, Content Strategy, Unreal, Augmented Reality, Virtual Set... Abstract concepts that can, however, lead to considerable substance, to that conversion in clicks and purchases that we all aspire to. And so, what’s to be done? How can we stay afloat? We asked those whose job it is to plot the routes and strategies of big companies, Marco Venuti, Ceo and Managing Director of Luther DSGN, a Rome-based creative agency that specializes in Brand Content and Digital Strategy, and Alessandro Zanotti, Managing Director of Accenture Interactive.

Two authoritative voices open the special, two relevant points of view from those who digitally support companies in terms of creativity and communication, and who study Made in Italy as potential leverage and a winning dialog with the new consumer, intercepting those aspects of business that are to be stimulated through specific brand strategies.

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