With effortless elegance, Chaumet honours two love-dazed newlyweds frolicking around Paris, as the bride shows off new diamond jewellery with the greatest of grace and a touch of French insouciance.
It all started with the passionate love Napoléon had for Joséphine and today, Chaumet brings love up to date, French style, with the new video, L’Amour à Paris. The story goes like this: tousled hair and an exquisite vintage tiara, a biker jacket draped over a skimpy couture wedding dress, an heirloom-worthy diamond engagement ring, antique lace and killer heels. These are some of the carefree moments captured in Chaumet’s latest video by director Matthew Brookes, who deftly introduces the maison’s new bridal jewellery.
Our young bride on Bambi-slender legs trots, twirls and skips around Paris in some spectacular jewels, trailed by her smitten groom and a flowing lace veil. During an impromptu little shimmy in the Tuileries we catch a glimpse of her Joséphine Aube Printanière diamond earrings, simple white gold pendant and impressive Josephine Aigrette Imperiale diamond engagement ring. At twilight with wind-blown hair, she cradles next to her lover, the 70 diamonds in the Splendour necklace and earrings shining as bright as the Eiffel Tower against the evening sky.
In an open-top voiture skimming over the cobblestones of Rue de la Paix, we catch sight of the impossibly pretty Joséphine Aigrette Imperiale diamond tiara sparkling in her hair. Monsieur is at the wheel wearing a dashing pink gold Dandy watch.
Whisked up to Chaumet’s salon overlooking the Place Vendôme, he tenderly places the diamond tiara on her head, crowning her with the history of Chaumet’s heritage, which she wears so very lightly, happily ever after.
And to help more brides find the perfect Chaumet engagement ring and jewels, as of 24 September there will be a special bridal area dedicated to love at the maison's flagship Place Vendôme boutique. From commissioning a tiara to finding a wedding band, Chaumet’s intimate and luxurious Nouvel Espace Bridal is an experience in its own right. And if that’s not enough, let Chaumet organise an escapade to some of Paris’ most romantic secret spots.
The new L’Amour à Paris culminates in a reflective moment wearing a Chaumet tiara, overlooking Place Vendôme from the maison’s grand salon.